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New Hands On Deck

1 min. read

We are announcing today that Tigercomm has acquired Chase Media Services and that its principal, Melissa Baldwin, is joining us this week as senior vice president. This is our firm’s first acquisition, and perhaps its biggest prize is Melissa. If we have our way, cleantechers will see a lot of her and her work in the years ahead. 

Topics: Marketing & Communications Company Announcements

Turning Corners: A Climate Tech Journey

4 min. read

A Climate Tech Journey

This week, I shift my career from “why” to “how.”  Let me explain.  

My name’s Melissa Baldwin, and as we announced today, Tigercomm’s acquired the Florida-focused climate communication practice I’ve built for the last 10 years. I’m excited that after 17 years of spurring conversations about why we need clean energy in Florida – the state considered “ground zero” for climate impacts – now I’ll be helping clean economy businesses nationwide. 

Topics: Marketing & Communications Thought Leadership Company Announcements

Tigercomm EVP Mark Sokolove is leaving us. Here’s what that says about cleantech.

2 min. read

Let’s get the news out of the way, so we can get to the opining … After 14 years of helping build Tigercomm into the top clean economy marcom and public affairs firm, our Executive Vice President Mark Sokolove is leaving for a can't-refuse job at Hanwha Q CELLS America as Marketing Director. Mark’s last day with us is Friday, July 2.

Topics: Company Announcements

My Reflections On Tigercomm And The Cleantech Sector

2 min. read

Nearly every independent analyst is forecasting that during the next three decades cleantech sectors – and solar in particular – will experience double-digit growth. For those who work in or follow these sectors closely, that’s probably not news to them. But for me, it’s been an honor to compete in those arenas for the past two decades – playing a role in getting to this point by serving a host of Tigercomm’s clients across solar, wind, energy storage, EVs and other sustainability-focused industries.

Topics: Clean Economy Company Announcements

3 Trade Publication Editors Talk Trends, Developments And Community Engagement For U.S. Offshore Wind

0 min. read

Offshore wind communicators, community engagement leads and supporters: Have you had a question to ask offshore wind editors? Now’s your chance

Tune in Wednesday, November 18th as we host three editors of top publications covering the offshore wind sector. This is the first time such a panel has been convened, and Nancy Sopko of the Special Initiative on Offshore Wind and we are honored to moderate it.

Topics: Marketing & Communications Thought Leadership Company Announcements

The Great Solar Migration: How Stronger Brands Can Help Solar Move Out From Under Commoditization

1 min. read

I’m fired up about being a speaker at Solar Power International, now part of North American Smart Energy Week. Our presentation was based on an analysis and set of interviews with industry leaders on what the industry can do about profit pressure from commoditization.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech Editors Roundtable - Episode 2

0 min. read

The quarterly Cleantech Editors Roundtable is back! We recently hosted the second roundtable discussion with our guests: Catherine Morehouse of Industry Drive; Darius Snieckus of Recharge News; Heather Clancy of GreenBiz; Jennifer Runyon Clarion Events; Yann Brandt of Solar Wake Up; Zachary Shahan of Cleantechnica.

The panel discussed the future of renewable energy, fossil fuels, and how the pandemic is reshaping the industry.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Why Steer Into Rough Seas? Helping Help Offshore Wind Avoid Community Acceptance Problems

1 min. read

Offshore wind must effectively engage coastal communities. It can save money and avoid heartache through the lessons of other clean economy sectors.

"Solar and onshore/offshore wind developers. Download, read and take action.… You'll thank Mike Casey and me." – Susan Munroe, Director of Economic Development, Chambers for Innovation and Clean energy.

AWEA-Mike Casey

 

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

SunCast Appearance

0 min. read

Nickalus "Nico" Johnson and I had a great conversation about the state of #solar and #cleantech #marcom. His SunCast Podcast is a rising platform in the industry, and I was honored to be on with Nico again.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements

Cleantech News Site Editors on Emerging Utilities Model: Keep an Eye on Electric Vehicles

3 min. read
Tigercomm_Insights on Utility Model Reform

 

We’re proud to have hosted the editors of six leading clean economy news sites last month. It was the first time they’d convened to discuss trends in the sectors they cover. In our most recent post, we summarized trends the editors followed pre-pandemic and their predictions for how clean economy companies emerge post-pandemic.

However, the panel also focused on the emerging business model for utilities. That topic has received attention from Vox’s David Roberts (here and here), former FERC Chairman Jon Wellinghoff and Stanford’s Mark Jacobson, to name a few.

Topics: Clean Economy Digital Media & Advertising Thought Leadership Company Announcements