The Yale Project on Climate Change Communication is highlighting "an original article using our research on public opinion about fracking, published in the journal Energy Policy." The study, which is available here, has a number of interesting findings we thought were worth passing along. For instance:
- "A majority of Americans have heard little or nothing about hydraulic fracturing.
- "Many Americans do not know if they support/oppose it or are undecided," and of those who have decided, they are "evenly split between support and opposition."
"[W]omen, those holding egalitarian worldviews, those who read newspapers more than once a week, those more familiarwith hydraulic fracturing, and those who associate the process with environmental impacts are more likely to oppose fracking."
"In contrast, people more likely to support fracking tend to be older, hold a bachelor's degree or higher, politically conservative, watch TV news more than once a week, and associate the process with positive economic or energy supply outcomes."
"Groups in favor of, or opposed to, unconventional oil/gas development and hydraulic fracturing may focus on 'informing and educating stakeholders' to 'change the misperceptions…associated with energy development.'"
"One promising area for future risk communication research is expanding people's thinking of hydraulic fracturing beyond the process of extracting oil and gas to a broader awareness of the diverse social, health, economic, and environmental impacts associated with the various stages of unconventional oil/gas development over time."