The Yale Project on Climate Change Communication (YPCCC) is currently holding its Inaugural International Conference on Climate Change Communication in Beijing, China. Here's an update from earlier today from the YPCCC's Facebook page.
We are co-hosting the Inaugural International Conference on Climate Change Communication in Beijing, China, Oct. 12-13. YPCCC Director Anthony Leiserowitz (moderating the morning panel): “This problem of climate change is an all-humanity-level collective action problem: any solution requires cooperation globally. How can we increase understanding and communication between countries about actions each are taking to address the issue?”
Our long-time collaborator, Dr. Edward Maibach, (George Mason University): We tend to deal with the enormity of the challenge by averting our gaze.Let’s ‘shrink the change.’ Communicate that addressing the issue requires taking small steps cumulatively, thus making climate change seem manageable.
Dr. Susanne Moser, climate change communication scholar and Fellow at Woods Institute for the Environment (Stanford): When we don’t want to do something, we tend to point to others who aren’t doing anything. All of us must be ambassadors to tell the stories of what other countries are doing. China had a low carbon day June 17th 2013. How many people in other countries know that China is making great efforts to increase public awareness?
Prof. Zheng Baowei, China4C Director and Director of Research at Center for Journalism and Social Development (Renmin University): It’s important to build up a platform to exchange ideas, like at this conference. It influences official international diplomatic efforts.