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I'm Typing This as I Multitask on Three Other Thinks...Er, Things

1 min. read

As the title demonstrates, multitasking may be something our culture admires, but it can also lead to mistakes.  Ragan Public Relations explains.

If a survey of marketing and advertising executives by The Creative Group is to be believed, multitasking is great. More than half of the 500 executives surveyed said the practice somewhat or greatly improves productivity. Only about 16 percent said it hindered it...

But what if multitasking isn't all that useful? Productivity experts point to research that says it may actually be detrimental to effectively getting work done. It depends on how you define the term and what types of tasks you're performing...

Studies (such as this one) show that multitasking "hampers creativity and increases error," says Diane Gayeski, dean and professor of strategic communications at the Roy H. Park School of Communications at Ithaca University.

So what do you do when you have a bunch of things to get done at once? Basically, you need to focus on one thing at a time, knock it out, then move on to the next thing. But doing two or three thinks...er, things at once? That's not a good idea.