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New Study: Taking a "Green" Position a Net Positive Politically

1 min. read

A new study, entitled "The Impact of Candidates’ Statements about Climate Change on Electoral Success in 2010: Experimental Evidences," is discussed in Tuesday's Science Daily.  The results are encouraging for clean energy.

Candidates gain votes by taking a "green" position on climate change -- endorsing the existence of warming, human causation, and the need for taking action to address it, according to a new study of U.S. adults.


Among citizens who are Democrats and Independents, a hypothetical U.S. Senate candidate gained votes by making a green statement on climate change and lost votes by making a not-green statement, compared to making no statement on climate. Among citizens who are Republicans, the candidate's vote share was unaffected by taking a green position or a not-green position, compared to being silent on climate.

These results suggest that by taking a green position on climate, candidates of either party can gain the votes of Democrats and Independents while not alienating Republicans.

These results gibe with a post-2010-election examination by the NRDC Action Fund, which found 84% of Democrats who voted for the American Clean Energy and Security Act (ACES) won their elections.  They also correspond to the results of this poll, commissioned by Tigercomm, which found that the overwhelming majority of Americans hold a favorable view of solar and wind power. The only question is, when will politicians figure this out?