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WATCH: Successful solar install strategy featured on PBS

1 min. read

Last week on PBS’ Nightly Business Report, Sungevity president and co-founder Danny Kennedy discussed the business model that has made his California-based company so successful. The story was sponsored by Planet Forward, a media project from the George Washington University’s Center for Innovative Media. The program highlighted how Danny is overcoming the financial challenges to home solar installations through use of the Internet to give virtual (and visual) estimate and cutting-edge financing, which puts the heaviest burden on banks instead of the individual. The interview, done by CNN veteran Frank Sesno, was the first we’ve seen done on mobile phones. Expect this to prove a trend, as ABC has taken to conducting interviews by computer screen. Watch the interview below:

Planet Forward on Nightly Business Report from Center for Innovative Media on Vimeo.