measuring your marketing communication programs for success
WATCH THE FULL VIDEO FROM THE PRSA summit IN DALLAS, TEXAS: DIRECTOR OF MARKETING AND DIGITAL, SARAH LIPPINCOTT, SHARES HER THOUGHTS ON MEASURING WHAT MATTERS IN MARKETING COMMUNICATIONS EFFORTS.
In the video, Sarah shares: Principles to guide communications measurements How to prioritize digital measurements Identify psychographic and statistical biases B2B versus B2C measurements Measurement tools