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"Measure what matters," presentation

measuring your marketing communication programs for success

WATCH THE FULL VIDEO FROM THE PRSA summit IN DALLAS, TEXAS: DIRECTOR OF MARKETING AND DIGITAL, SARAH LIPPINCOTT, SHARES HER THOUGHTS ON MEASURING WHAT MATTERS IN MARKETING COMMUNICATIONS EFFORTS.

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In the video, Sarah shares: 
Principles to guide communications measurements
How to prioritize digital measurements
Identify psychographic and statistical biases
B2B versus B2C measurements
Measurement tools

Get the video