We are Tigercomm, and we help cleantech companies and leaders build precision communications programs. Earn attention. Achieve results. Find out how.

Ausra

The Challenge: Solar thermal energy industry leader Ausra made a strategic decision to expand its business market beyond independent power production. The company needed to overcome the common perception that solar technology can only generate electricity. The company's next-generation technology can generate steam for use in countless industrial processes, including enhanced oil recovery, food processing and desalination.

Tigercomm responded to the challenge by:

• Developing a comprehensive earned media plan to reach customer decision makers: senior engineering staff of companies that rely on "process" steam at their industrial plants.
• Working with Ausra's engineering and project development staff to craft a message explaining the cost-savings and reliability of the company's innovative solar technology to generate steam. We then worked to integrate that message into Ausra's overall marketing strategy.
• Creating a matrix of editorial calendars for the most effective trade publications to reach industries identified as potential Ausra customers.
• Launching an ongoing program to spot opportunitites for presenting and exhibiting Ausra's process steam technology. To run this program, we created a calendar of the conferences and trade shows that potential Ausra customers attend.
• Pitching process steam technology stories and the launch event of Ausra's Kimberlina demonstration plant to targeted industry trade publications.

Results:

Ausra’s process steam technology was featured in cover stories in Today’s Energy Solutions and Food Engineering, as well as Fortune (“Solar power: Not just for electricity,” 10/23/08) and Inventing Green (“The Return of the Make-Your-Own Steam Age,” 2/6/09). We also secured coverage of ASME’s award of “S” Stamp certification to Ausra’s boiler technology in Mechanical Engineering and Process Heating.