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Pitching Climate Change Impact Reports

Challenge: 

Topics: Digital Media & Advertising

Expanding Customer Offerings In North America

 

Challenge:

In April 2015, E.ON, the world’s largest investor-owned utility and one of the largest U.S. renewable energy generators, was ready to take its customer offerings in North America to the next level — utilizing its global expertise in energy asset management, maintenance and service for the benefit of North American renewable energy projects.

Topics: Marketing & Communications Digital Media & Advertising

Ceres: Engaging state policymakers with an integrated advocacy campaign

Topics: Public Affairs Marketing & Communications Digital Media & Advertising

Micro-Targeting Policymakers with Digital Video Ads

Challenge:

During the past few years, an unfavorable political environment and attacks by entrenched interests were eroding support for various clean energy sources. Building on the progress of A Renewable America's field and traditional PR efforts to counter this trend, we needed a creative and impactful way to continue pushing clean energy out of the culture wars. 


Solution

Using the latest digital targeting/profiling technology, we developed an online advertising campaign that saturated select policy makers and their networks (advisors, family members, local media, local businesses, local regulators and other policy makers) in eight states. The videos featured compelling testimonials and stories from renewable energy/supply chain business voices on the idea that clean energy companies are not just local job creators, but are popular parts of the mainstream business community – providing clean, affordable and reliable electricity.   


Results: 

    • Produced 18 30-second videos across 8 states 

    • Received 842,252 video views (128% of original goal!) online

    • Achieved a very high view-through rate (72% with Facebook ads and 75% without) compared to similar campaigns, demonstrating a high interest in the messaging among our targets



 

 

 

 

 

Topics: Public Affairs Digital Media & Advertising