Success Stories

Moving An Industry Leader Into Thought Leadership

Challenge: Vestas’ high-octane president of its largest market group (U.S. and Canada) wanted to boost sales with a public case that wind is the most economic new energy choice for utilities and other customers.

Topics: Amplification Thought Leadership Attention Generation

Pitching Climate Change Impact Reports

Challenge: Climate change research organization has research products that hyper-localize the effects of climate change to drive home its effects on the lives of ordinary Americans. Our client’s goal was to ensure their findings were seen by a wide range of Americans across the entire country

Topics: Amplification Attention Generation Broadcast

Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story

Challenge: When The Solar Foundation (TSF) released its second annual National Solar Jobs Census, it faced a number of challenges in getting media attention. TSF released the report in a crowded news environment, including the intense coverage of the high-profile Solyndra bankruptcy that had called clean-energy growth into question. But

Topics: Attention Generation Public Affairs

Getting Policymakers’ Attention

The Challenge: Joby Energy was in the process of developing a visionary, high-altitude wind generation technology. The company was at a critical stage in its development. Founder and CEO JoeBen Bevirt sought government support for his cutting-edge technology, which requires restricted airspace within which to operate. Joby Energy chose Tigercomm

Topics: Attention Generation Public Affairs Trade Media

Helping Launch a Clean Economy Incubator

The Challenge: The Clean Economy Development Center is a non-profit clean economy incubator and a first-of-its-kind project that connects investors, construction trades and energy efficiency entrepreneurs. Its mission is to knock down market barriers and build demand for energy efficiency solutions. The Center has the additional challenge of explaining a

Topics: Attention Generation Presentation

Breaking Through on an International Stage

Challenge: The solar industry used the December 2009 global warming treaty talks in Copenhagen to press the case for solar as a solution to climate change, the first time it did so at a United Nations sponsored event. Tigercomm's client, the Solar Energy Industries Association (SEIA) tasked Tigercomm with breaking through the fierce competition of more than 15,000 non-governmental organizations trying to get media attention at the contentious negotiations. We also had to navigate the logistical problem of communicating with an audience and reporters, that for the most part, were 4000 miles and five time zones from the conference.

Tigercomm responded to the challenge by:

Topics: Attention Generation

Local Media Generation

Challenge: SCHOTT, a German-headquartered company, wanted to build the identity of its North American solar PV business unit as a strong business partner of the communities that host its manufacturing operations.

Topics: Attention Generation

Using Strategic Communications to Expand a Business Market

The Challenge: Solar thermal energy industry leader AREVA Solar (formerly Ausra) made a strategic decision to expand its business market beyond independent power production. The company needed to overcome the common perception that solar technology can only generate electricity. The company's next-generation technology can generate steam for use in countless industrial processes, including enhanced oil recovery, food processing and desalination.

Topics: Attention Generation

Rebutting Negative Attacks

The challenge: Pennsylvania Democrats were accused of using public money to pay legislative staffers huge bonuses in return for political work. The scandal had the potential to stain incumbents and put challengers for the state House in untenable positions. Our task was to neutralize this scandal as a campaign issue.

Topics: Attention Generation Public Affairs