Vestas Case Study: Online Coverage Doubles

Challenge:

Vestas’ high-octane president of its largest market group (U.S. and Canada) wanted to boost sales with a public case that wind is the most economic new energy choice for utilities and other customers.

Solution: 

Work closely with market group president to develop his core pitch, “Wind is winning.” Use our best-in-industry thought leadership program to design and run an aggressive “pull ahead” program of customer-facing bylined pieces and conference speeches. Assist in preparations for delivery of anchor keynote around core theme.

ONLINE COVERAGE DOUBLES, BOOSTED BY THOUGHT LEADERSHIP

Online news mentions of "Chris Brown" & "Vestas"

Results: 

• 18 pieces of content including 13 columns & 5 news placements

• 10 unique web domains published content

• 83.5 million combined monthly visits

• 358,000 total coverage views (est.)

• 2,153 LinkedIn shares

• 672 Twitter shares

• 2.12 thousand complete or partial reposts