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SCHOTT North America

The Challenge: SCHOTT North America sought a higher profile for President and CEO Gerald Fine and other top executives in order to support the company's B2B marketing efforts.

Tigercomm responded to the challenge by planning a media tour for Dr. Fine with 10 top news outlets. We developed background briefings on all media outlets and talking points for Dr. Fine. We then staffed him during the briefings and handled all follow-up communications with these key outlets. We also worked to introduce SCHOTT North America's Vice President of Government Affairs, Jim Stein, to reporters and producers in Washington, DC.

Finally, we began a program of prospecting for high-profile trade show and conference speaking opportunities for SCHOTT executives. That effort was coupled with a parallel program to track editorial submission opportunities in the several hundred trade publications important to SCHOTT's large, diverse product lines.

Results:

Our work resulted in increased coverage for the company and its executives. That increased media attention included interviews for executives during a sweep of the Albuquerque media market for the company's flagship North American solar components factory, a USA Today Money section story profiling the company, and interviews with industry-focused outlets.

During an E&E TV interview , Jim Stein was able to showcase his command of a variety of issues impacting SCHOTT North America’s various business units. We leveraged this interview to secure additional interviews for Mr. Stein.