Success Stories
» Helping Launch a Clean Economy Incubator Clean Economy Development Center
The Challenge: The Clean Economy Development Center is a non-profit clean economy incubator and a first-of-its-kind project that connects investors, construction trades and energy efficiency entrepreneurs. Its mission is to knock down market barriers and build demand for energy efficiency solutions. The Center has the additional challenge of explaining a…more
» Helping a Solar Start Up Scale Globally AREVA Solar
The Challenge: With proven technology and fully integrated capabilities, Ausra was poised to deploy its equipment globally. In the capital-intensive power industry, cleantech start-up companies face customer concerns about finance growth and equipment performance guarantees. Ausra needed a strategic partner to finance and support its growth. In 2008, Ausra began…more
» Breaking Through on an International Stage Solar Energy Industries Association
The Challenge: The solar industry used the December 2009 global warming treaty talks in Copenhagen to press the case for solar as a solution to climate change, the first time it did so at a United Nations sponsored event. Tigercomm's client, the Solar Energy Industries Association (SEIA) tasked Tigercomm with…more
» Building Thought Leadership and Executive Profile for SCHOTT North America SCHOTT North America
The Challenge: SCHOTT North America sought a higher profile for President and CEO Gerald Fine and other top executives in order to support the company's B2B marketing efforts. Tigercomm responded to the challenge by planning a media tour for Dr. Fine with 10 top news outlets. We developed background briefings…more
» Helping to Achieve a Landmark Federal Policy Goal Solar Energy Industries Association
The Challenge: The Solar Energy Industries Association (SEIA) identified the long-term extension of the Investment Tax Credit (ITC) as its top policy priority for 2008. It needed an aggressive earned media campaign to help achieve that goal. Tigercomm responded to the challenge by: Designing and executing a 12-month, earned media…more
» Using Strategic Communications to Expand a Business Market AREVA Solar
The Challenge: Solar thermal energy industry leader AREVA Solar (formerly Ausra) made a strategic decision to expand its business market beyond independent power production. The company needed to overcome the common perception that solar technology can only generate electricity. The company's next-generation technology can generate steam for use in countless…more
» Kimberlina Solar Thermal Power Plant Launch AREVA Solar
The Challenge: Solar thermal energy industry leader Ausra (now AREVA Solar)was preparing to launch the first solar thermal plant in California in nearly 20 years and the first plant of its kind in the country. To keep its competitive edge, the company needed a high-profile event with media coverage that…more
Day 2 at Netroots Nation: Top 8 Quotes »
