Success Stories
» Market Positioning Through Thought Leadership AREVA Solar
Challenge: The Great Recession hurt solar power plant developers’ ability to secure financing for large-scale projects. AREVA Solar (then Ausra) looked to more easily-financed small and medium-sized projects. It also saw a market in solar hybrid power plants and solar steam augmentation of fossil-fired power plants. But to win in…more
» Expanding a Brand Globally Sungevity
Challenge: Sungevity, an Oakland-based national residential solar installer, needed a standout event to launch its international brand. Republic of Maldives President Mohammed Nasheed needed to draw attention to the threat of rising sea levels to his low-lying country. Sungevity seized the opportunity to not only install solar panels on the…more
» Using a Product Launch as a Brand Builder Trina Solar
Challenge: After a European launch of its newest panel received minimal attention, Trina Solar wanted to showcase the product in the U.S. market. But the company faced an industry downturn and little perceived difference between competing manufacturers’ panels.Solution: We designed and executed a U.S. product launch plan, showcasing the panel…more
» Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story The Solar Foundation
Challenge: When The Solar Foundation (TSF) released its second annual National Solar Jobs Census, it faced a number of challenges to getting media attention. TSF released the report in a crowded news environment, including the intense coverage of the high-profile Solyndra bankruptcy that had called clean-energy growth into question. But…more
» Building Corporate Momentum Sungevity
Challenge: Sungevity, a solar installation and financing company, needed a high-profile strategy to expand its brand so it could compete with larger competitors, win new customers and reach potential investors. The company wanted to leverage its East Coast expansion to not just reach customers, but to build a narrative of…more
» Getting Policymakers’ Attention Joby Energy
The Challenge: Joby Energy was in the process of developing a visionary, high-altitude wind generation technology. The company was at a critical stage in its development. Founder and CEO JoeBen Bevirt sought government support for his cutting-edge technology, which requires restricted airspace within which to operate. Joby Energy chose Tigercomm…more
» Helping Launch a Clean Economy Incubator Clean Economy Development Center
The Challenge: The Clean Economy Development Center is a non-profit clean economy incubator and a first-of-its-kind project that connects investors, construction trades and energy efficiency entrepreneurs. Its mission is to knock down market barriers and build demand for energy efficiency solutions. The Center has the additional challenge of explaining a…more
» Helping a Solar Start Up Scale Globally AREVA Solar
The Challenge: With proven technology and fully integrated capabilities, Ausra was poised to deploy its equipment globally. In the capital-intensive power industry, cleantech start-up companies face customer concerns about finance growth and equipment performance guarantees. Ausra needed a strategic partner to finance and support its growth. In 2008, Ausra began…more
» Breaking Through on an International Stage Solar Energy Industries Association
The Challenge: The solar industry used the December 2009 global warming treaty talks in Copenhagen to press the case for solar as a solution to climate change, the first time it did so at a United Nations sponsored event. Tigercomm's client, the Solar Energy Industries Association (SEIA) tasked Tigercomm with…more
» Local Media Generation SCHOTT North America
Challenge: SCHOTT, a German-headquartered company, wanted to build the identity of its North American solar PV business unit as a strong business partner of the communities that host its manufacturing operations. Solution: We worked with the company to leverage the strong relationships its New Mexico solar manufacturing operations had with…more
