Success Stories
» Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story The Solar Foundation
The Challenge: When The Solar Foundation (TSF) released its second annual National Solar Jobs Census, it faced a number of challenges to getting media attention. TSF released the report in a crowded news environment, including the intense coverage of the high-profile Solyndra bankruptcy that had called clean-energy growth into question.…more
» Building Corporate Momentum Sungevity
The Challenge: Sungevity, a solar installation and financing company, wanted to stand out from its larger competitors, win new customers and reach potential investors. Tigercomm responded to the challenge by: Initially winning coverage for the company in major news outlets where previous public relations firms had failed. Reaching the financial…more
» Getting Policymakers’ Attention Joby Energy
The Challenge: Joby Energy was in the process of developing a visionary, high-altitude wind generation technology. The company was at a critical stage in its development. Founder and CEO JoeBen Bevirt sought government support for his cutting-edge technology, which requires restricted airspace within which to operate. Joby Energy chose Tigercomm…more
» Helping Launch a Clean Economy Incubator Clean Economy Development Center
The Challenge: The Clean Economy Development Center is a non-profit clean economy incubator and a first-of-its-kind project that connects investors, construction trades and energy efficiency entrepreneurs. Its mission is to knock down market barriers and build demand for energy efficiency solutions. The Center has the additional challenge of explaining a…more
» Helping a Solar Start Up Scale Globally AREVA Solar
The Challenge: With proven technology and fully integrated capabilities, Ausra was poised to deploy its equipment globally. In the capital-intensive power industry, cleantech start-up companies face customer concerns about finance growth and equipment performance guarantees. Ausra needed a strategic partner to finance and support its growth. In 2008, Ausra began…more
» Breaking Through on an International Stage Solar Energy Industries Association
The Challenge: The solar industry used the December 2009 global warming treaty talks in Copenhagen to press the case for solar as a solution to climate change, the first time it did so at a United Nations sponsored event. Tigercomm's client, the Solar Energy Industries Association (SEIA) tasked Tigercomm with…more
» Building Thought Leadership and Executive Profile for SCHOTT North America SCHOTT North America
The Challenge: SCHOTT North America sought a higher profile for President and CEO Gerald Fine and other top executives in order to support the company's B2B marketing efforts. Tigercomm responded to the challenge by planning a media tour for Dr. Fine with 10 top news outlets. We developed background briefings…more
» Helping to Achieve a Landmark Federal Policy Goal Solar Energy Industries Association
The Challenge: The Solar Energy Industries Association (SEIA) identified the long-term extension of the Investment Tax Credit (ITC) as its top policy priority for 2008. It needed an aggressive earned media campaign to help achieve that goal. Tigercomm responded to the challenge by: Designing and executing a 12-month, earned media…more
» Using Strategic Communications to Expand a Business Market AREVA Solar
The Challenge: Solar thermal energy industry leader AREVA Solar (formerly Ausra) made a strategic decision to expand its business market beyond independent power production. The company needed to overcome the common perception that solar technology can only generate electricity. The company's next-generation technology can generate steam for use in countless…more
» Kimberlina Solar Thermal Power Plant Launch AREVA Solar
The Challenge: Solar thermal energy industry leader Ausra (now AREVA Solar) was preparing to launch the first solar thermal plant in California in nearly 20 years and the first plant of its kind in the country. To keep its competitive edge, the company needed a high-profile event with media coverage…more
