Targeted Media Campaign to Move Policy Makers

» Targeted Media Campaign to Move Policy Makers

Challenge: In Spring 2011, New Jersey Governor Chris Christie’s budget would have closed the Vineland Development Center (VDC), the only home many of its 330 developmentally disabled residents had ever known. The state had already begun moving them to group homes, while more than a thousand VDC workers were going…more

Market Positioning Through Thought Leadership

» Market Positioning Through Thought Leadership AREVA Solar

Challenge: The Great Recession hurt solar power plant developers’ ability to secure financing for large-scale projects. AREVA Solar (then Ausra) looked to more easily-financed small and medium-sized projects. It also saw a market in solar hybrid power plants and solar steam augmentation of fossil-fired power plants. But to win in…more

Expanding a Brand Globally

» Expanding a Brand Globally Sungevity

Challenge: Sungevity, an Oakland-based national residential solar installer, needed a standout event to launch its international brand. Republic of Maldives President Mohammed Nasheed needed to draw attention to the threat of rising sea levels to his low-lying country.  Sungevity seized the opportunity to not only install solar panels on the…more

Using a Product Launch as a Brand Builder

» Using a Product Launch as a Brand Builder Trina Solar

Challenge: After a European launch of its newest panel received minimal attention, Trina Solar wanted to showcase the product in the U.S. market. But the company faced an industry downturn and little perceived difference between competing manufacturers’ panels.Solution: We designed and executed a U.S. product launch plan, showcasing the panel…more

Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story

» Shifting Solar Industry Coverage Away from the Negative Solyndra Story to a Positive Jobs Story The Solar Foundation

Challenge: When The Solar Foundation (TSF) released its second annual National Solar Jobs Census, it faced a number of challenges to getting media attention. TSF released the report in a crowded news environment, including the intense coverage of the high-profile Solyndra bankruptcy that had called clean-energy growth into question. But…more

Building Corporate Momentum

» Building Corporate Momentum Sungevity

Challenge: Sungevity, a solar installation and financing company, needed a high-profile strategy to expand its brand so it could compete with larger competitors, win new customers and reach potential investors. The company wanted to leverage its East Coast expansion to not just reach customers, but to build a narrative of…more

Getting Policymakers’ Attention

» Getting Policymakers’ Attention Joby Energy

The Challenge: Joby Energy was in the process of developing a visionary, high-altitude wind generation technology. The company was at a critical stage in its development. Founder and CEO JoeBen Bevirt sought government support for his cutting-edge technology, which requires restricted airspace within which to operate. Joby Energy chose Tigercomm…more

Helping Launch a Clean Economy Incubator

» Helping Launch a Clean Economy Incubator Clean Economy Development Center

The Challenge: The Clean Economy Development Center is a non-profit clean economy incubator and a first-of-its-kind project that connects investors, construction trades and energy efficiency entrepreneurs. Its mission is to knock down market barriers and build demand for energy efficiency solutions. The Center has the additional challenge of explaining a…more

Helping a Solar Start Up Scale Globally

» Helping a Solar Start Up Scale Globally AREVA Solar

The Challenge: With proven technology and fully integrated capabilities, Ausra was poised to deploy its equipment globally. In the capital-intensive power industry, cleantech start-up companies face customer concerns about finance growth and equipment performance guarantees. Ausra needed a strategic partner to finance and support its growth. In 2008, Ausra began…more

Breaking Through on an International Stage

» Breaking Through on an International Stage Solar Energy Industries Association

The Challenge: The solar industry used the December 2009 global warming treaty talks in Copenhagen to press the case for solar as a solution to climate change, the first time it did so at a United Nations sponsored event. Tigercomm's client, the Solar Energy Industries Association (SEIA) tasked Tigercomm with…more