Building awareness among media gatekeepers.
There are no shortcuts to building awareness among customers, markets and policy makers. But media touring and one-on-one briefings can lay the foundation to accelerate attention building. After great story material, nothing builds openness to future story pitches than in-person media contact by executives and subject matter experts. We’ve conducted several hundred media briefings over dozens of tours. That means we’ve got best practices down to a system that we’re ready to use for you.