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Clean Energy Thought Leadership Guide with Practical Tips and Examples

3 min. read

Following a string of successes over the last few years, the clean energy landscape looks extremely bright. Last December in Paris, 196 countries, working with major corporations, agreed to a historic deal to address the challenges of climate disruption by limiting carbon pollution to 2 degrees C or less.

Congress also recently passed a five-year extension of both the wind Production Tax Credit and the solar Investment Tax Credit, which will create a reliable and predictable market environment that encourages growth and investment.

Topics: Inbound Marketing Thought Leadership

The Three Drivers of Attention

4 min. read

By Melissa Baldwin and Mike Casey

Most clean economy businesses need to build profiles for both their company and individual members of their executive teams. Their reasons vary, often by where the company is in the business life cycle. We find a lot of our clients’ profile building needs clusters at these points: 

Topics: Inbound Marketing Thought Leadership Earned Media/PR Cleantech Marketing

Dear RFPs, Here’s 5 Reasons Why Creative Pros Aren’t Really Into You

6 min. read

This article was originally published on Agility PR's Bulldog Reporter blog.

Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services.

Topics: Thought Leadership State of the Industry Cleantech Marketing

A Cleantech Podcaster OG - Interview with Tim Montague of Clean Power Hour

3 min. read

As a lot of you know, we convene quarterly roundtables for podcasters, journalists, and investors in the cleantech space. Today, I get the privilege of talking to Tim Montague, who has achieved some serious milestones in his cleantech coverage.

Topics: Thought Leadership State of the Industry

Op-Ed: 4 Reasons to Boycott “How to Blow Up a Pipeline”

5 min. read

This article was originally published on CleanTechnica.

Topics: Thought Leadership

The “3D Rule” – No Drama, No Dysfunction, No Dishonesty

3 min. read

A Tribute to Doug Kendall

I try to keep my content stream outward focused. There’s so much egocentric, “look at me” content online that I don’t see the point of making more. 

We’ve been interviewing clean economy CEOs, investors and advisors on our “Scaling Clean” series. I’ve learned a lot from these guests on sound leadership and management practices. Based on audience feedback, others have as well. 

Topics: Thought Leadership

In renewable energy project development, the messenger matters.

2 min. read

How recent news is tightening the screen on who rural Americans will listen to.

#Cleantechers, if you run point on community engagement for a renewable energy developer or EPC, you already know your work is harder than it was even a few years ago.

Topics: Community Acceptance Thought Leadership

The key to a winning investment pitch: trust

2 min. read

What’s the recipe for a winning investment pitch? Contrary to popular belief, it’s not business fundamentals. 

As reported by Business Insider, academic research shows that things like founder team experience, market size, revenue potential, and exclusivity of the tech aren’t all that important…but performance is.  

Topics: Thought Leadership Cleantech Roundtables Cleantech Marketing

Is the Culture War on Cleantech Really Over?

2 min. read

#Cleantechers, The New York Times’ David Wallace Wells is out with a fascinating piece, “Clean Energy Is Suddenly Less Polarizing Than You Think.” The headline writer should have swapped in “Surprisingly” for “Suddenly,” to better reflect the writer's views. But I quibble.

I think Mr. Wallace-Wells is correctly spotting the trend line, but I fear he sees it as longer than it really is. We're still a long way from pulling clean energy back from the culture wars into apolitical, mainstream business. Then again, 10 years of working on this frustrating problem might have infected me with too much skepticism. Only time will tell. 

Mixing both insights from the piece and some personal observations, here’s what seems certain in the home stretch of Q1 ’23: 

1.) The party-line vote on the landmark Inflation Reduction Act (IRA) was not heavily weaponized in the 2022 election cycle.

2.) Much of the IRA’s spending is in the form of tax credits, designed to resist unwinding by hostile, headline-seeking politicians carrying water for the fossil fuel lobby.

3.) Despite some early chest pounding by now-Speaker Kevin McCarthy and Rep. Cathy McMorris Rodgers, House conservatives have not gone after the IRA via the DOE Loan Guarantee Program – at least not yet.

4.) #Renewableenergy factories and power plants are being largely built in politically conservative, “red” areas. People in those communities heavily associate clean energy with President Biden, whom they despise.

5.) Building #wind and #solar farms is increasingly difficult.

6.) A handful of anti-clean energy operatives are working to stoke local opposition. They're a significant but supplemental factor. Each has past and/or present ties to the fossil fuel lobby.

7.) Clean energy has spent the last 10 years under-investing in its public case making, particularly in rural communities.

There’s a growing recognition that we have to change that last point. Speed and scale will go a long way in determining our collective fate.

The good news is that more and more, it’s our hands on the steering wheel. Let’s drive forward, and fast.

https://lnkd.in/eD7ngWyV

Topics: Thought Leadership State of the Industry

The Future of Energy Storage is Here: Heat Batteries

1 min. read

#Cleantechers, one of the best things about my job is getting a close look at technologies with world-changing potential. Rondo Energy's "Heat Battery" is one of them.

The Heat Battery is the brainchild of past and current client, John O'Donnell. For a decade, this brilliant inventor has patiently evangelized that the world can store #renewableenergy-generated heat much more cost effectively than electricity from wind and solar.

By using basic bricks to store heat, Rondo's opened a path to rapidly decarbonizing heavy industries that traditionally require lots of heat, steam and power – creating a massive carbon pollution footprint.

As John told David R. Baker of Bloomberg in this story: "If you want to get to scale fast, it had better be boring — you’d better not have material science to prove.... We’ve combined stuff the world knows how to make at scale.”

Let's roll.

Topics: Thought Leadership State of the Industry