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How to Solve Cleantech’s (All-Too-Common) Marketing Paradox

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects.

Topics: Marketing & Communications

Cleantech companies face 5-part challenge to meet their sales goals

One of the main challenges new clients bring to Tigercomm is how to increase revenuethrough marketing communications (marcom). In the cleantech sector, high-ticket B2B sales have long lead times and often include a steep learning curve for potential buyers of cleantech products.

Topics: Marketing & Communications Inbound Marketing

Takeaways From Tigercomm’s 2017 Cleantech Leaders Survey

By Mike Casey and Noah Ginsberg

What were cleantech leaders thinking in 2017?

Earlier in the year, Tigercomm conducted a Cleantech Leaders Survey to shed light on the major trends that leading cleantech executives are seeing in the industry. All the participants were current CEOs, presidents, board members, or managing directors of leading cleantech companies.These views were gathered before passage of the major tax bill; nonetheless, we believe their insights remain relevant and illuminating, given the tax bill’s minimal impact on the companies these leaders run.

Topics: Clean Economy Marketing & Communications

Measuring what matters: How to know you’re on the path to success

It’s what matters most to marketing and sales teams in any industry: Measuring success.

Topics: Marketing & Communications Digital Media & Advertising

Vestas' Chris Brown to Wind Power Industry: Don't Be Distracted By Fear; Next Five Years Will Be Best Five Years of Your Life"

See below for video of Chris Brown of Vestas, keynoting the opening session on day two of WINDPOWER 2017, concluding today in Anaheim, CA. According to Brown, who is completing his tenure as Chair of the American Wind Energy Association (AWEA), the next five years will be the "best five years of your life" for the wind power industry. Brown adds: "So along with the success that we've been having, if you've become afraid, then I say good! Welcome to life as an energy industry disruptor." And Brown notes that "critics criticize...but ask yourself, why do those critics pay attention to us? Because we're a threat, because we're winning." A few more quotes from Brown's excellent speech:

Topics: Clean Economy Marketing & Communications

Why Wind and Cleantech Companies Have Left Digital-Social Marketing Power On Idle - And Why They Should Stop

By Mike Casey and Sarah Lippincott

Topics: Marketing & Communications

Analysis of 6K Marketers Shows Video, Social Reigns

Today, HubSpot is launching its annual “State of Inbound” report.  Last year’s report contained the startling conclusion that, “In five years, marketing and sales as you know it will no longer exist.” Instead, HubSpot noted that where people consume information is changing rapidly, with 2 out of 3 adults using social media to keep up with the news, Facebook users watching 8 billion videos every day, and with technology becoming a lot more mobile – “and is changing at a pace more rapid than anything we’ve seen before.” Given all these changes, HubSpot concluded that marketers can’t keep talking to consumers like they haven’t changed. This means that “inbound” marketing – pulling in customers via social media marketing, Search Engine Optimization and content marketing - needs to change as well.

Topics: Marketing & Communications

The New Energy Equation


In energy markets across the country, from Texas to California to New Jersey and states like Iowa in between – electricity generated from renewables is rapidly becoming cheaper than fossil fuel generation. The increasing cost advantage of renewable energy has become a talking point for clean energy and climate change advocates. It’s also become a selling point for businesses looking to identify markets where its easiest and most beneficial to heavily invest in renewables.

Topics: Clean Economy Marketing & Communications

Harnessing the Power of Video: Clean Technology Marketing in the Digital Age

by Dan Bellows, Account Associate at Tigercomm

Topics: Marketing & Communications

Does the Return of Solar's "Long Tail" Make the Case for Turnkey Marcom Solutions for Small Installers?

We read with great interest cleantech industry leader Andrew Beebe's thought piece, The Revenge of the Long Tail: Small, distributed solar companies are retaking the industry. Here’s why.  The following excerpt captures what Beebe's main point is.

Topics: Marketing & Communications