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Cleantech companies face 5-part challenge to meet their sales goals

One of the main challenges new clients bring to Tigercomm is how to increase revenuethrough marketing communications (marcom). In the cleantech sector, high-ticket B2B sales have long lead times and often include a steep learning curve for potential buyers of cleantech products.

Topics: Marketing & Communications Inbound Marketing

From Green to Clean: Introducing Tigercomm’s Rebranded, “ScalingClean” Blog

Returning visitors to the Tigercomm blog will likely notice that something is different here: Tigercomm has rebranded our blog. Previously known as “ScalingGreen,” we are excited to bring you future content and insights from “ScalingClean.”

Topics: Clean Economy Inbound Marketing

How to Fish with Inbound Marketing: 5 Ways to Catch a Lead

Inbound Marketing Quote

One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier to do those things. Today, three out of four marketers across the globe are taking an inbound approach to marketing.

Topics: Marketing & Communications Inbound Marketing

B2B or Not to Be: Staying Competitive in Today’s Digital Marketing Environment


The B2B (business-to-business) environment is rapidly changing. Most of this change is driven by businesses modeling the purchasing behavior of the general population by using personal and professional networks, as well as information available online, to inform decision making. This “crowd sourcing” of solutions is a paradigm shift for any business that provides products, services or information to other businesses.

Topics: Marketing & Communications Inbound Marketing

Top 5 Digital Marketing Strategies for Cleantech B2B

In the B2B cleantech industry, there are unique marketing challenges like long-tail purchases that can mean miles between a lead and a sell. For wind and solar companies, deciding which marketing methods will lead to return on investment (ROI) can be difficult. It gets even more complicated whe n you add in all the digital marketing options. So, to help you through this process, here are my top 5 digital marketing strategies for cleantech B2B companies (in order of priority):
Topics: Marketing & Communications Inbound Marketing