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Clean Energy Thought Leadership Guide with Practical Tips and Examples

3 min. read

Following a string of successes over the last few years, the clean energy landscape looks extremely bright. Last December in Paris, 196 countries, working with major corporations, agreed to a historic deal to address the challenges of climate disruption by limiting carbon pollution to 2 degrees C or less.

Congress also recently passed a five-year extension of both the wind Production Tax Credit and the solar Investment Tax Credit, which will create a reliable and predictable market environment that encourages growth and investment.

Topics: Inbound Marketing Thought Leadership

Cleantech PR and Marketing Strategy and Tips for Avoiding Potential Mistakes

4 min. read

This article was updated in October 2023 to reflect the most recent industry developments.

We had the pleasure to go on the Growth Secrets Podcast with host Reade Milner. Reade runs an intriguing marketing consulting practice in Atlanta that helps a range of businesses market better.

Topics: Inbound Marketing Earned Media/PR Cleantech Marketing

The Three Drivers of Attention

4 min. read

By Melissa Baldwin and Mike Casey

Most clean economy businesses need to build profiles for both their company and individual members of their executive teams. Their reasons vary, often by where the company is in the business life cycle. We find a lot of our clients’ profile building needs clusters at these points: 

Topics: Inbound Marketing Thought Leadership Earned Media/PR Cleantech Marketing

How to Run a Renewable Energy Public Relations (PR) Campaign

6 min. read

How to Run a Renewable Energy Public Relations (PR) Campaign

In mid-2022, almost 60% of Fortune 500 CEOs said their company had a plan to reach net-zero by 2050. Renewable energy companies can expect to see a significant surge in demand from corporations looking to decarbonize. Because of this, renewable energy companies are also going to face a lot of competition. A strategic renewable energy public relations campaign is no longer a “nice to have” – it’s a must. In this blog post, we will explore key strategies and best practices to put you at the front of the crowd. 

Topics: Earned Media/PR

Clean Energy Storage: Unlocking Power Grid Efficiency and Reliability

3 min. read

Energy storage is a central, even crucial, component in the transition to a clean energy economy.

Topics: State of the Industry

Top 5 Cleantech Marketing Challenges for Wind and Solar Companies

3 min. read

This article was updated in January 2021 to reflect the most recent industry updates.

One of the main challenges new clients bring to Tigercomm is how to increase revenue through marketing communications (“marcom”). In the cleantech sector, high-ticket, B2B sales have long lead times and often include a great deal of due diligence devoted to each sale. 

Topics: Inbound Marketing Cleantech Marketing

6th Cleantech Editors & Reporters Roundtable: Watch Here

1 min. read

We helped finish 2021 with our 6th Quarterly Cleantech Editors Roundtable. It was another interesting discussion with Heather Clancy of Green Biz, Zachary Shahan of Clean Technica and Tim Sylvia of pv magazine. We missed Darius Snieckus of Recharge, and we hope he feels better. We’re confident he’ll joins us for our Q1 2022 roundtable (details TBD).

Our discussion today covered:

  • How clean economy fared in 2021
  • What to expect in 2022
  • Trajectory of EVs
  • Impact of California’s changes to net metering
  • Potential impact of the Biden Administration on de-carbonizing the U.S.
  • What the U.N. climate talks could mean for the global economy

A big thanks to our panelists and audience for their questions!


You can watch the video below:

Topics: Cleantech Roundtables

DesignRush Names Tigercomm In List Of Top 5 Digital Marketing Agencies In DC

0 min. read

Thank you DesignRush for ranking Tigercomm in their list of the Top 5 Digital Marketing Agencies In Washington D.C.
 
We are excited to be acknowledged for the extraordinary impact our hard work has on the people we help and communities we serve.

Check out the full list here: Digital Marketing Agencies In Washington D.C.

Topics: Thought Leadership

Cleantech Editors Convened For The First Time – Listen to The Conversation

1 min. read

Last Friday, we were honored to have hosted six editors of leading cleantech news sites to join in an hour-long discussion: Recharge’s Darius Snieckus, CleanTechnica’s Zach Shahan, Renewable Energy World’s Jennifer Runyon, Utility Dive’s Catherine Morehouse, GreenBiz’s Heather Clancy and SolarWakeup’s Yann Brandt.

They discussed:

Topics: Thought Leadership

Want To See A Solar Installer Leaning Into Content Marketing? We Talk Solar Marcom With The Folks At Watts Up Podcast

1 min. read

Thanks for a fun conversation with Marie Brugquist, Ryan Suchsland and Conner Allen of GRNE Solar. Hat’s off to this regional solar installation company that’s leaning into providing insightful content to its prospects.

Topics: Community Acceptance Thought Leadership