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Cleantech companies face 5-part challenge to meet their sales goals

One of the main challenges new clients bring to Tigercomm is how to increase revenuethrough marketing communications (marcom). In the cleantech sector, high-ticket B2B sales have long lead times and often include a steep learning curve for potential buyers of cleantech products.

Topics: Marketing & Communications Inbound Marketing

Takeaways From Tigercomm’s 2017 Cleantech Leaders Survey

By Mike Casey and Noah Ginsberg

What were cleantech leaders thinking in 2017?

Earlier in the year, Tigercomm conducted a Cleantech Leaders Survey to shed light on the major trends that leading cleantech executives are seeing in the industry. All the participants were current CEOs, presidents, board members, or managing directors of leading cleantech companies.These views were gathered before passage of the major tax bill; nonetheless, we believe their insights remain relevant and illuminating, given the tax bill’s minimal impact on the companies these leaders run.

Topics: Clean Economy Marketing & Communications

Harnessing the Power of Video: Clean Technology Marketing in the Digital Age

by Dan Bellows, Account Associate at Tigercomm

Topics: Marketing & Communications

Almost every wind energy company is using social media as a limited distribution platform

By Sarah Lippincott and Mike Casey, excerpt from Social Wind.

Topics: Marketing & Communications

Focus on Solutions, Not Scary Facts, When Talking to Millennials About Climate Change

Topics: Marketing & Communications

Public Affairs is Vital Part of the Cleantech Marketplace

By Mike Casey, President of Tigercomm

Topics: Public Affairs

How Green Are Your Travel Plans?

From time to time, guest bloggers will contribute posts to Scaling Green, offering a practical take on energy and environmental topics. This post is by Megan Ray Nichols of the Schooled by Science blog.

Topics: Clean Economy

First-Ever Look at Social Media in the Wind Industry

We're releasing the first-ever study of social media use by major wind companies, showing a nearly 63 percent usage rate of the major social media channels by 14 top wind companies. But with the industry's rapid growth comes an opportunity for wind companies to use social media strategies to drive sales and secure public affairs outcomes.

Topics: Marketing & Communications

EARTH DAY: Ten Ways to Save Energy While Helping the Environment

From time to time, guest bloggers will contribute posts to Scaling Green, offering a practical take on energy and environmental topics. This post is by Megan Ray Nichols of the Schooled by Science blog.

Topics: Clean Economy

6 Ways to Reduce Food Waste

From time to time, guest bloggers will contribute posts to Scaling Green, offering a practical take on the science of climate change, energy and environment. This post is by Megan Ray Nichols of  the Schooled by Science blog.

Topics: Clean Economy