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Clean Energy Marketing: How to Sell Emotions in Cleantech

4 min. read

Note: This article was refreshed in March 2022 to reflect the current state of the cleantech industry.

What do your customers buy, really? Is it your product? Or is it something that your product gives them?

Topics: Community Acceptance Inbound Marketing Cleantech Marketing

My Reflections On Tigercomm And The Cleantech Sector

2 min. read

Nearly every independent analyst is forecasting that during the next three decades cleantech sectors – and solar in particular – will experience double-digit growth. For those who work in or follow these sectors closely, that’s probably not news to them. But for me, it’s been an honor to compete in those arenas for the past two decades – playing a role in getting to this point by serving a host of Tigercomm’s clients across solar, wind, energy storage, EVs and other sustainability-focused industries.

Topics: Thought Leadership State of the Industry

Paul De Martini on the State of the U.S. Smart Grid Market

7 min. read

By Mark Sokolove, Executive Vice President of Tigercomm

Topics: State of the Industry

CleantechOC’s Greg Trimarche: The Coming Cleantech Boom in Orange County and Beyond

4 min. read

The smart grid...is just an incredible opportunity

Topics: Thought Leadership State of the Industry

Catherine Jhung of Cleantech Group on Being the Match.com of Cleantech

2 min. read

On September 16th, I was excited to bring our "Scaling Green on the Scene" interview series to the CleanTech OC 2013 Conference and Expo in Irvine, California. This conference is the "only annual conference in Orange County dedicated to covering the clean technology space and connecting industry stakeholders from throughout the region and state.”  In the first installment, we wrote about my interview with former EPA chief Stephen Johnson, in which Johnson talks about the "upcoming, beneficial explosion of cleantech."

Topics: Thought Leadership State of the Industry

What Every Cleantech Startup Should Know About PR

2 min. read

What should every startup know about public relations (PR)?  Communications consultant Lindsey Green tells us in a helpful article at The Daily Muse. The key points:

Topics: Earned Media/PR