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First-Ever Look at Social Media in the Wind Industry

We're releasing the first-ever study of social media use by major wind companies, showing a nearly 63 percent usage rate of the major social media channels by 14 top wind companies. But with the industry's rapid growth comes an opportunity for wind companies to use social media strategies to drive sales and secure public affairs outcomes.

Topics: Marketing & Communications

Interview: Founder of Intelligent Room A/C Startup Discusses His Technology, Business Model and Creating “Better Harmony Between People and Nature”

We recently had a chance to speak with Haruumi Shiode, founder and CEO of a startup called Nature, Inc. This company’s focus is on improving residential demand management, and specifically through the use of smart controls for window-mounted or through-wall air conditioners. These types of A/C units are very common in parts of the United States like the northeast, where 58% of households with air conditioning have them. According to Shiode, Nature’s goal is to make it easy for people to save energy – and money – by allowing them to control their room air conditioners remotely.

EIA's 2016 "Early Release" Long-Term U.S. Energy Outlook Raises a Host of Questions

We've been keeping an eye on the U.S. Energy Information Administration's (EIA's) long-term projections for wind and solar power, because many supporters of clean energy scaling (ourselves included) have been concerned that EIA's forecasts have been consistently too-pessimistic on this subject. Back in 2013, for instance, we wrote that EIA Renewable Energy Forecast Isn’t Just Wrong, It’s Wildly, Laughably Too Low. More recently, we commented that EIA’s Response to Criticisms of Its Clean Energy Forecasts Fails to Address Core Concerns.

Topics: Public Affairs

New EIA International Energy Outlook Has Clean Energy Growing Relatively Fast, But Still Not Fast Enough

The U.S. Energy Information Administration (EIA) is out today with its 2016 International Energy Outlook, and there's a lot to chew on. Here are a few, initial highlights that jumped out at us.

Topics: Clean Economy Public Affairs

Yale Report Finds Broad Support for Clean Energy Among Supporters of Leading Presidential Candidates

The Yale Program on Climate Change Communication does great work, and today is no exception, with their new report, "Global Warming and the 2016 U.S. Presidential Election." Here are a few findings relevant to the clean energy  industry:

Topics: Public Affairs Marketing & Communications