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How to Fish with Inbound Marketing: 5 Ways to Catch a Lead

5 min. read

Inbound Marketing Quote

One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier to do those things. Today, three out of four marketers across the globe are taking an inbound approach to marketing.

Topics: Inbound Marketing

B2B or Not to Be: Staying Competitive in Today’s Digital Marketing Environment

4 min. read


The B2B (business-to-business) environment is rapidly changing. Most of this change is driven by businesses modeling the purchasing behavior of the general population by using personal and professional networks, as well as information available online, to inform decision making. This “crowd sourcing” of solutions is a paradigm shift for any business that provides products, services or information to other businesses.

Topics: Inbound Marketing

Checks and Balances Project Presses Investigation of Pro-Utility, Anti-Solar Arizona Corporation Commissioner

2 min. read

Last fall, we highlighted great work by the Checks and Balances Project (C&BP) watchdog group on the fossil-fuel-funded front group, the National Black Chamber of Commerce (NBCC), which has been a vociferous opponent of clean energy and climate solutions.  We also wrote about C&BP's October 28, 2015 lawsuit against the Arizona Attorney General’s Office and Arizona Corporation Commission (ACC), demanding immediate access to public records on Commissioner Bob Stump’s taxpayer-funded smartphone.

Topics: State of the Industry

Cleantech Marketing to the "Snapchat Generation"

2 min. read

 

Topics: Cleantech Marketing