ExxonMobil Corp. is planning an advertising campaign to defend natural-gas drilling techniques that landowners and environmental groups say are contaminating drinking water.
Overzealous regulation of hydraulic fracturing is impeding development of gas fields "vital to America's economic success," Exxon chief executive Rex Tillerson told reporters Wednesday after the company's annual meeting in Dallas.
The marketing campaign will involve town-hall style meetings in areas where gas exploration is accelerating, as well as advertisements, Tillerson said. Focus groups will be polled to hone the message the company wants to communicate, he said.
The company's budget for the campaign was not available, said Alan Jeffers, an Exxon spokesman.
While the campaign's budget "was not available," keep in mind that Exxon Mobil just reported profits of $10.7 billion in the first quarter of 2011. In other words, get ready to hear all about the joys of "fracking," coming soon to a television, newspaper, radio station, and billboard near you!