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Generating Leads and Awareness for a Renewable Energy Developer

SUCCESS STORY FOR A RENEWABLE ENERGY DEVELOPER

APEX CHALLENGE

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One of the wind industry's fastest-growing IPPs, Apex Clean Energy, was looking for a way to get ahead of an emerging market – corporate buyers of renewable energy. While this market is less than utility purchasers, it is growing at an incredible rate. In 2016, corporate and other non-utility purchasers accounted for 39% of total wind energy capacity contracted through PPAs, compared to 61% for utility purchasers. Apex’s sales team was having difficulty keeping up with RFPs, while simultaneously educating customers unfamiliar with the energy business

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